Digital marketing services include the designing and building of websites or apps, organic search, paid SEO like pay-per-click (PPC), content marketing (such as blogs, landing pages, video and infographics), social media and email marketing. All of which will help you build your brand, increase online visibility, target customers, create conversions and drive loyalty. But it’s important that businesses have a digital marketing strategy that pulls these activities together and helps them focus on the channels that will be most relevant and effective to their brand and its customer base.